Hack World Fluid Branding Concepts

Hack World is an after-school program provider for K-5 students in the Seattle area. The company seeks to cultivate technology literacy in a way that intersects with a wide variety of disciplines in the sciences and humanities. The founder contacted me with a rough logo design already created. He wanted a flexible, minimalist visual brand that could be “hacked” with different colors and imagery to keep the brand fresh and to celebrate its interdisciplinary mission. I cleaned up and finalized the founder’s logo design and created variations for different purposes. I also provided example concepts for “hacking” the logo in fun and meaningful ways, while maintaining the integrity of the brand.

http://hackworld.io/