AMY JANE ARTISTRY - LOGO PACKAGE AND BRAND STYLE GUIDE
FREELANCE GRAPHIC DESIGN for amy jane artistry
This logo design was created for a cosmetic tattoo artist. We aimed to convey a professional image while expressing the owner’s personal artistic style. She expressed interest in two aesthetic ideas - something with an artsy feel, including a paint splatter motif, or a clean and modern-feeling design. We eventually landed on the following logo package, which strikes a balance between these two ideas, and includes logo versions of varying complexities for use in different contexts.